What is Workplace Strategy?

Workplace strategy is a systematic approach to developing a planning strategy that aligns with your company’s real estate goals, business initiatives and company culture.

A successful strategic planning approach is based on two main principles:

1. Create an experience in your workplace that both defines and encourages your culture for today and tomorrow

2. Maximize efficiency by maximizing your utilization rate

Culture: Work spaces should be a reflection of a company’s culture in order to be truly thriving. Successful company culture creates a sense of community and belonging; fueling employees with the drive to work to their full potential daily. Culture and strategy go hand in hand. Even the strongest planned procedures within an organization will not work out if the two do not align. Therefore, it is important for an organization to assess its current culture, compare it to the desired culture, and ultimately establish alignment in the senior leadership team within the culture before any space planning even begins. Fundamentally, the design of a work space should be inspired by the culture, and the work environment is what brings that culture to life.

Whimsical, engaging environmental graphics tell a story and create a sense of curiosity among users to foster a creative and innovative culture

Residential interiors promote the feeling of relaxation and comfort that sustains effortless gathering within the work space, encouraging a culture that is collaborative and approachable

Efficiency:  The “SF per Person” metric has traditionally been used to measure space efficiency.  This metric, however, is quickly becoming outdated as the rate of the mobile workforce continues to grow and company organizational structure increasingly becomes flatter in nature. It is important to recognize how much square footage is under-utilized when you simply focus on maximizing the number of people you can fit into a given number of square feet without considering how that square footage should be allocated.  On average, research is showing that assigned, individual spaces within the work space are occupied approximately 50% of the time, and conference spaces even less.  Instead of focusing on how many people we can fit into a space we should be focused on what types of spaces we should provide to optimize collaboration and productivity. This is the making of a successful planning strategy.

 Casual seating areas offer a variety of options for multiple people to work, relax or refresh in various ways within one space

Enclosed, intimate meeting areas, outfitted with technology are versatile and convenient for small teams to work together closely and effectively

Individual spaces such as phone rooms provide complete privacy for multiple people at a time, leaving room for other types of work spaces within the same area

Companies need to understand how their people work and what type of activities and tasks they engage in on a daily basis; for how long and with how many people.  These are the metrics that need to be evaluated in order to provide spaces that get used. By being able to maximize utilization, your space becomes most efficient.

A strong workplace strategy is essential in bringing together your people, culture, business and real estate.


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