The Feature Wall

Surely you’ve seen it before – a show stopping water feature, a flourishing green wall, or a jaw dropping wallcovering. But besides looking nice, what does a feature wall do for a space?

First impressions are critical. Feature walls can guide and orient guests or communicate messages about company culture and brand. Whether those messages are overt or sly, guests begin to soak up that information from the moment they enter the space.

W O O D  ( S L A T )

A wood slat feature wall creates depth and brings in a sense of warmth. A lightweight way to divide space, wood slats come in a variety of dimensions and finishes. They can also be used on the ceiling. The combination of wood slats with greenery can be especially inspiring as both elements speak to concepts of nature.

G R E E N  W A L L 

A green wall (living or preserved) showcases biophilia in the workplace. When we bring elements of the outside in, we see improved employee wellbeing. Connection to nature encourages circadian rhythms, which regulate the body’s daily processes such as sleep and hunger. More natural sleeping and eating patterns result in healthier, more productive employees across the workforce.

W A L L C O V E R I N G

A more cost-effective treatment to draw attention is decorative wallcovering. From handwoven grass cloth to printed vinyl, wallcovering has certainly transformed from it’s time in your Grandmother’s dining room. Adding in an architectural wall washer casts an even glow of light, emphasizing the pattern or texture. Vinyl wallcovering also brings an element of cleanability that has been popular post-COVID.

B R A N D  G R A P H I C S

When brand is the main focus, environmental graphics are a great display of client work. Here at Visnick & Caulfield, our feature wall is a portfolio of our work. We use this wall to communicate pride to our clients. Whether a client’s work is graphics-based or photography-based, the office is always available to function as a showroom.

S I G N A G E

All of the above can be combined with company signage to emphasize the first impression. A vivacious green wall, a decorative wallcovering, or any other type of treatment can be paired with a company logo, creating strong brand and a special corridor-appeal.