Inside a Designers Mind: Rendering Vs. Reality

A designer’s mind is a complex library of potential visions. As designers, we are visual thinkers and our brain’s work at a rapid pace to design the best solution for a space. However, it can be difficult for others to imagine what we as designers see as reality. Sometimes it can be hard to understand how all the pieces of the design puzzle work when they aren’t together but by using a rendering as a tool, we are able to convey our intents through realistic imaging.

What is a Rendering
A rendering is a piece of art that acts as a visual interpretation of the ideas, wants, wishes and conceptual design of a client’s intended space. Designers use renderings to give their clients an idea of what their completed space will look like. A finished rendering shows how materials and colors work together along with furniture to create the overall atmosphere of the completed space.


When is one Created
A rendering is created during the design development phase as a schematic representation of what the potential is for the space. The benefit for the client is that they can gain a visual understanding of the intended design outcome, allowing them to better interpret what direction they would like to go in.


Other Reasons to have one Created
After a project has been completed, photographs are used to document the space. In comparing renderings to photography, potential clients can see the benefits of how a rendering can assist in the design process by allowing them to see how much detail goes into every design phase.

Designers create renderings not only to show a client how their visions can be brought to life but to exhibit the possibility for all phases of design to unite and create beautiful, innovative and well-thought-out space.